There are many factors that come together and determine the success or failure of the entire process of SEO. Some of these are the most basic and obvious factors that are among the well-known facets of SEO. There are many other factors that are not known to most of the generalists or those who are not digital technocrats. You must make sure that your website is efficient even at the not so well known facets of SEO. The quality of the content on your website is among the most basic and obvious facets of good SEO. The relevance of the written content is also a very important factor in the overall scheme of things as far as SEO is concerned. The research and selection of the keywords is also a facet of similar nature.
One of the factors that is not very well known to the general public but is very important in SEO is the readability of a site. All the search engines such as Google, Yahoo and Bing read through the various pages on websites before presenting them as search results for specific search words. It is important to know that these search engines will only read through those pages on websites that are readable by them. As you might have understood already this process of reading or screening by search engines is a very fast process. It is within a matter of seconds that the search engines return the results of any search made by a web surfer.
So, you must make sure that your website is readable by the various search engines. In case your site is not readable it is highly probable that it will not be a part of the search results on the search engines. Such a situation must always be avoided if you want to reap the benefits of a website and the conducting of SEO for the pages of your website. You must keep in mind that readability problems might be caused by Java Scripts or Flash because they tend to hide the links to websites or pages that are present on a particular page.
In any case, if your site has screening or readability issues then it will not be a part of the directory of the search engines. If a page is not a part of the directory of the search engines then it would not be able to feature in the search results. For example, if you run a marketing business for dental products then your site must be one of the search results if a surfer uses ‘dental marketing companies’ as his search words. This will not happen if the pages on your website have readability or screening issues. As a result of these issues the pages on your website will not be a part of the directory of the various search engines.
So, careful attention must be paid by your SEO service provider even to the smaller aspects of the overall scheme of things. This will lead to the best possible results for your site.