Link building process works by earning links to your website from external websites where these links act as natural direct links and enhance the fame of the receiving website in search engine. The SEO link building service offers both legitimate and illegitimate methods to get higher rank in search engines. The legitimate techniques are called white hat methods and illegitimate techniques are called as black hat method.
The black hat methods are against the search engines rules and the websites with such methods are treated as spam websites by Google and it will be penalized. Link building falls under the Off page optimization method and most of the startup business avoid this tricky link building methods for optimizing their website. If you are interested in building links for your website then you must make sure that you build natural editorial links rather than creating links on your own.
Google will not recognize non-editorial links and if your page contains such links then it will not be rewarded by Google. Your website rank will be decreased very much if it contains more non editorial links and it ultimately affects your website traffic.
You must avoid posting the press releases or guest post of low quality since these are considered as spam by Google and it reduces website visibility in search engines.
If you want to generate the traffic on short term period then it is not possible by white hat link building methods. Black hat methods is expensive than white hat link building methods and it also will not offer the result for long run.
You must ensure that there is quality and relevant links to your website whereas the irrelevant links is waste of money and time and it also it damages your website in many ways. You must make sure to use high quality links to your website and only the editorial links are best for your site to achieve better ranking for your website.